College to Career

College to Career - Burn Your Resume and Ignite Your Exceptional Career

College to Career - Burn Your Resume & Maximize Your Career Potential!

Burn Your Resume is laser-focused on helping college students and recent college graduates maximize their career potential. It’s a high-value investment that provides practical, how-to strategies and tactics for igniting an exceptional career.

Here’s what you will learn from Burn Your Resume:

Burn Your Resume. It’s time to determine your career path and take action to ignite from College to Career. The job search of the 21st century is an insider’s game. This is a new world, a new economy and a new employment landscape, and you have to stand out from a pack of people just like you. Relying only on a resume, cover letter and an interview just doesn’t cut it anymore – especially for freshly minted college graduates. Now is the time to Burn Your Resume, make your moves and ignite your career. It’s easy for people to tell you what to do but how to do it is the challenge. This book will provide you with the how-to for igniting your exceptional career.

Introduction: The Champion’s Margin™
The Champion’s Margin is a differentiator. It’s what sets you apart. It’s the small stuff you do to separate yourself, to initiate and develop an exceptional career. Achieving The Champion’s Margin depends on your work, effort, investment and willingness to try, fail and try again. Ambition, desire and hustle are key components of The Champion’s Margin, and they dovetail with our instructions on how to become an outstanding candidate for the job of your choice.

Chapter 1. Make College Work for You
When you decided where to attend college, you presumably made your decision based on varying factors. We do not expect you to know today where you want to be in ten or twenty years. One of the greatest aspects of youth is the ability to have multiple interests, and you need to know that your career will evolve as you develop personally. This is normal. Don’t feel like you have to over-plan your entire career. We simply want you to be thoughtful in starting your career so that you are following your passions, skills and interests… and not just passively accepting what is coming at you.

Chapter 2. Pursue Your Passion

Robert Iger, president and chief executive officer of The Walt Disney Company, once said, “Passionate curiosity is indispensable, no matter what the job is. You want somebody who is just alert and very awake and engaged with the world and wanting to know more. Top executives who are passionately curious can also spot like-minded people from a mile away.” When you begin to forge your career plan, start by thinking about what drives you, what gets you excited, what invites the best you have to offer. Use this to chart your course.

Chapter 3. This is Your Career
Before you get too far in defining your career interests and plans, ask yourself this question: Whose path am I on? Don’t fall into a path or blindly follow a path just because someone else is telling you to do so. Getting input and advice from people you respect and trust is one thing. However, allowing others to define college to career for you can send you in a direction that lands in interviews for jobs you don’t want on a career path that doesn’t meet your personal needs. Remember: this is your career.

Chapter 4. Launch Your Career Search
Now that you have identified your fundamental passions, talents and interests, you are ready to turn your sights to external variables and take action on the job-search process itself. We will provide guidance as you work through several college to career criteria: aligning with your career interests, determining whether your first role is a stepping stone or a ladder, identifying your geography, amassing knowledge of industry compensation and, finally, pursuing your passion.

Chapter 5. The Power of Goals
We were both fortunate to have people around us who pushed us to think about our aspirations for the future. They never pushed us to set their goals or told us what goals to set; they simply encouraged us to think about what we wanted to do and to put a plan in place to realize that vision. We offer a list of goal categories to focus your development: career, community, faith, finances, personal and relationships. The best way to set goals is to simply get started.

Chapter 6. Burn Your Resume
You may be wondering why there is a chapter about crafting a resume in a book entitled Burn Your Resume. The book’s title is a bold statement about the changing rules in the job-search process: the old rules no longer apply. We are not interested in doing away with your resume. We are interested, however, in doing away with your reliance on it. We want you to control the message it broadcasts. Spend time breaking down your resume into its essential pieces and then restructure it to tell your story, rather than allowing it to determine your path from college to career.

Chapter 7. How to Network
Career experts emphasize the importance of networking; however, few of them explain how to network. Where do you go? What do you do? What do you say? What’s the first step? Networking is an important skill that requires practice. Developing a networking ability will assist you in landing internships and your first job out of college. We provide you with the how-to.

Chapter 8. Making Contact
A phone call is an effective way to tap your network and is a great way to make contact when: you’re looking for information, you are looking to be connected with people in an alum’s area of expertise, or you are trying to find out how to get a foot in the door in a specific industry or how to get in touch with a specific person in this individual’s network. We offer a template and provide you with the how-to.

Chapter 9. Growing Your Network
In a professional conference/networking/social setting, people expect to mix and mingle. This setting is one where people also expect to meet new contacts, find points of commonality and leave with either a reason to follow up or a friendly face to talk with again in the future. Your goal in the first introduction is to meet, make a brief, bright impression and be gone. Approach networking for the benefit of the relationship, not for “closing” on a meeting, a sale or a bit of advice during the first brief interaction. Networking is relational, not transactional.

Chapter 10. Research: Get Smart in 20 Minutes
Whether you are trying to learn about an industry (or industries) as you think about your career interests and pursuits, or preparing for a company interview, you will have to uncover and organize meaningful information quickly. By surveying the industry you will be able to find information and data for one specific company or a range of comparable companies. We have provided detailed examples of industry and company research, which will help you think about your career interests and prepare for company interviews.

Chapter 11. Fundamentals of Your Career
It is important to develop a basic set of fundamental business skills: accounting, operations, sales, marketing and communications. We believe you should develop these skills in supporting your career decisions. We provide context for you to learn how to apply the fundamentals of business.

Chapter 12. Powerful Interview Preparation
It is easy to understand why one feels pressure to be the “right candidate” rather than to reverse the equation and search for the right opportunity. We are adamant about helping you align your passions, strengths, interests and values in your job search. We help you avoid sitting in an interview and trying to present yourself in a way that you think will portray you as an ideal candidate even when you know you aren’t a good fit for the organization’s culture.

Chapter 13. Standing Out
To this point, you have put time and effort into preparing for interviews. We will now focus on how you should set your mind, communicate, present and excel in your interview. Preparation builds confidence and confidence allows you to relax and feel comfortable. A positive attitude is critical. You have real leverage when you believe in yourself and demonstrate outward confidence and a positive approach to the discussion.

Chapter 14. Your Backstage Pass
We present common interview questions that we have compiled over our years of experience, and we decode them in order to give you a behind-the-scenes understanding of the process. This chapter should help you efficiently and effectively prepare for interviews. You will begin to see patterns and, by the time you’re sitting across from your interviewer, you will be able to speak clearly, concisely and directly to their actual interests.

Chapter 15. Acing Your Interview
Be prepared to present yourself well. You may be wondering, “What does it mean to present well in each interview setting?” Whether you are participating in a phone interview, in-person interview, group interview or even a case interview, we have compiled and distilled some helpful hints for each interview setting.

Chapter 16. Finding Your Fit
Corporate culture is the “feel” of a business or organization. It is made up of the group’s dominant personalities, their shared value system, the most highly-prized talents and contributions, the unwritten rules by which the group works and interacts, and the general climate within which all of the action (interpersonal and professional) happens. We’ll provide you with verbal and non-verbal clues to look for to provide you the insight to make good decisions.

Chapter 17. Fielding Your Offer
How do you respond when asked about expected or current compensation? If you are approaching graduation, many of your peers will rely on what their career management center tells them is the expected compensation. Unfortunately, many people listen to their friends for information about expected compensation. We take a proactive approach in identifying accurate compensation information from trusted sources. We then provide professional negotiation insights to help you communicate clearly and receive the best offer possible.

Chapter 18. Your First Day
You received an offer, accepted the job and you’re now preparing for your first day at work. You know it takes a certain focus, effort and preparation to stand out. In order to separate yourself from the pack, you will have to be proactive and prepared with a clear head in starting your job and your career. This chapter lays out the key success factors for an exceptional first impression at your new job.

Chapter 19. Leadership: Growing Your Influence
Think about leadership as a toolbox. You need different “tools” to handle different challenges and demands. One size will not fit all situations or leadership opportunities, so you may want to explore your broader skill set prior to any formal interview or formal internship programs. This chapter features characteristics of effective leadership types you will see from your managers and have the opportunity to use with your colleagues.

Chapter 20. Your 100-Day Plan
Your first 100 days will be over before you know it. As with every other “first” we have discussed in this book, it is easier to start out effectively and powerfully than it is to pull off a turnaround if you get out of position or establish an unsavory reputation. This chapter offers a template that is designed to help you lay out your proactive plan for the first 100 days of your new job, paving the way for the successful start to your career. Three months is a healthy timeline to accomplish a great deal, but that time will be gone if you don’t plan for it appropriately.

Chapter 21. The Champion’s Margin Checklist
By now you know that “The Champion’s Margin” is a differentiator. It’s what sets you apart. It’s the small stuff you do to separate yourself, and to initiate and develop an exceptional career. Through the book we have provided specific actions to achieve The Champion’s Margin. In this chapter we provide you with a quick-reference guide to use as you take action in starting your exceptional career.

The Final Chapter: Ignite
Through your first 100 days plan, you will define how you want to be seen and known, identify your goals, plan your work and execute. We believe that you are laying the foundation for an exceptional career.  So approach each day with a purpose and follow through on your commitments as you launch from college to career.

Are you ready to ignite your exceptional career? Buy your copy of Burn Your Resume now!